I led a full brand refresh for Becker Safety and Supply, starting with a bold alternative logo and cleaner typography, then extending the look across all marketing channels. I rebuilt their website from the ground up, creating a streamlined B2C sales pipeline that integrated the refreshed identity through consistent logos, typography, and imagery. I also connected APIs and optimized SEO to support paid ad campaigns, driving new and repeat traffic while positioning the site as a key sales driver. To ensure a consistent presence across every customer touchpoint, I applied the updated brand identity to social media, email, and print marketing, delivering cohesive campaigns that strengthened recognition and reinforced their professional image.